Hello! I'm Spoodles, oh you can call me
Devansh.
Industry Project Project | 5 Months (2021)
Folk Log International Festival
Brand Design | Brand Strategy | Illustration | Animation
X
This project was in partnership with the British Council which supported the artists from the UK. Indian artists were supported by Folklog and an event was organized to showcase the fusion of their styles.
Design
The project was to do event branding and build a promotional campaign for the event which was in collaboration with folk artists.
Brief
Project
Journey
Brand
Story
It emerged in the times when it was almost impossible to bring artists together for fusing different art forms and it could happen at a platform that made it possible through an online event. Two artists with years of experience and expertise in carrying out folk traditions of creativity and distinct art styles across different continents with entirely different cultural backgrounds wished they had a medium that could help them unite to create and experiment with new styles through fusion for telling their folk stories. This desire of connecting with artists was made possible through a festival, “FolkLog International Festival” hosted by FolkLog where diverse cultures united with their folk stories.
What
Why
How
“FLIF”
stands for Folk Log International Festival which is a culmination of FolkConnect Fellowship.
We are a platform that enables artists across India’s diverse cultures and other countries to come together to perform, create, and form a strong, stable, and unique relationship amongst their art of storytelling.
We hold the characteristics of a storyteller who is influenced by various diverse cultures of storytelling across the world. We love to experiment, collaborate, express, innovate, interact and give a boost to unique artistic ways of storytelling in the contemporary world.
Brand
Practices
Logo Design
Process
One of the crucial tasks was to create a face representing the brand, which required applying previous exercises and establishments into creating a logo. Before initiating this task I jumped here and there from one place to another to create and build insipration for my logo creation of FLIF brand. The approach to the logo with initials of the brand name “Folk Log International Festival” was solely decided by the company.
Color & Typography
Elements
Visual
Elements
To create these visual elements, it was required to dive into the stories and art forms of the artists. As it was a cross-cultural connection these artforms were fused together to create a new visual element. It was challenging to show fusing elements of different cultures but visual-heavy artforms were overpowering with the infusion of artistic elements of other art forms.
Brand
Collaterals
It was an outline of the design elements on applications, to see how they can be represented in physical spaces.
Social
Media
Planning and Strategising the social media post for event promotion.
" It's a WRAP! "
This project was my Major Design Project which was a rollercoaster experience. I learned to work in alignment with my skills. At every point during the project, I was exposed to novel opportunities where I challenged myself to work relentlessly. It was indeed a mind-boggling experience that tested every bit, and I'm contented with the way it has come out.
I got the opportunity to experiment, collaborate, express, innovate, interact and give a boost to unique artistic ways of storytelling in the contemporary world. Being a part of the team I was able to recognize, support, and respect artists and their artforms; and most importantly to have FUN!